UX Design Lead

Alejandro Dávila.

10+ years building digital products across Fintech, Healthcare, and Education. I work at the intersection of user behavior and business strategy — leading design from discovery through delivery, aligning teams on measurable outcomes, and building the systems and processes that let products scale without losing quality.

"The best design decisions are the ones that make business sense before they make aesthetic sense."
LinkedIn @alexdavilar Monterrey, MX English B-2 Download CV

Industries

Fintech Healthcare Education Entertainment Gaming Real Estate
Alejandro Dávila
Available for new roles

Case Studies

BAZ Financial Services
BAZ
BAZ Financial Services

Fintech super-app — redesigned loan flows, onboarding & complaint reporting

Fintech Banking Mobile
48% fewer complaints +20% loan requests +23% purchases
Kinedu
Kinedu
Kinedu

Built the design team, system, and process that scaled a 1M+ user baby development app across iOS, Android, and Web

Education Mobile Design Lead
1M+ users 3× team growth 3 platforms
Spin Premia
Spin Premia
Spin Premia

Loyalty analytics platform — dashboards, campaigns & role-based access

Analytics Loyalty Fintech
4 tools → 1 platform 3 user roles served
Sportwey
Sportwey
Sportwey

Sports org app — full branding, product architecture & design system from scratch

Sports Branding Architecture
Built from scratch Chief Designer
Farmacias del Ahorro
Farmacias del Ahorro
Farmacias del Ahorro

Pharmacy platform overhaul — checkout flow, information architecture & design system

Health Pharmacy CMS
65% checkout completion 28% faster nav 75% sales lift
Assetmark
Assetmark
Confidential
Assetmark

Financial advisor platform — simplified workflows for portfolio management

Fintech Dashboard B2B
9 → 3 steps Unified design system

Services

End-to-end UX & UI design
+
Full product design from discovery to delivery — wireframes, flows, high-fidelity interfaces, and interactive prototypes ready for engineering handoff.
BAZ · Fintech
Loan & onboarding flows
Redesigned the end-to-end loan, onboarding and complaint flows — cutting complaints by 48%.
Farmacias · Health
Checkout experience
Rebuilt the e-commerce checkout from cart to confirmation, lifting completion to 65%.
Sportwey · Sports
Full product, from zero
Designed every screen of a sports platform from a blank canvas as Chief Designer.
User research & journey mapping
+
Interviews, usability testing, contextual inquiry, and synthesis into actionable journey maps and opportunity frameworks that guide product decisions.
BAZ · Fintech
Field interviews
12 user interviews across 3 cities to map drop-off points in the loan journey.
Kinedu · Education
Parent research
Ongoing usability testing with parents and analysis of behavior from 1M+ users.
Spin Premia · Loyalty
Stakeholder mapping
Interviewed 8 internal roles to define needs across analysts, managers and execs.
Design systems & component libraries
+
Scalable token-based design systems in Figma with documented components, usage guidelines, and handoff specs — built to grow with your product.
Kinedu · Education
Cross-platform system
Built the first design system with 80+ components across iOS, Android and Web.
Farmacias · Health
Unified UI library
Created a component library to bring consistency across web, mobile and CMS.
Assetmark · Fintech
Scalable patterns
Standardized data tables and patterns so new features ship consistently.
Prototyping & interaction design
+
High-fidelity Figma prototypes and coded micro-interactions that communicate motion intent, validate flows, and align stakeholders before development begins.
BAZ · Fintech
Flow validation
Prototyped loan flows through 3 rounds of usability testing before handoff.
Spin Premia · Loyalty
Dashboard interactions
Prototyped modular dashboard widgets and role-based navigation states.
Assetmark · Fintech
Workflow prototypes
Tested simplified advisor workflows interactively to cut steps and friction.
Dev collaboration & implementation
+
Working directly with engineering teams to ensure design intent is preserved in production — from Figma specs to HTML/CSS/React review and QA.
Kinedu · Education
Handoff workflow
Defined a Figma-to-engineering handoff process across three platforms.
Farmacias · Health
CMS implementation
Partnered with devs so the design system scaled cleanly into the CMS.
Front-end · HTML/CSS
Hands-on review
Reviewed built UI and QA'd implementation to keep design intent intact.

Experience

2024 — 2026
Sr. UX Designer
BAZ Financial Services via Wizeline
Fintech
2022 — 2024
Sr. UX Designer
Farmacias del Ahorro · Assetmark · Spin Premia via Wizeline
Multi-industry
2018 — 2022
UX Product Lead
Kinedu
Education
2016 — 2018
UI/UX Designer
ECDevelopment
Agency
2015 — 2017
Chief Designer
Sportwey
Sports
2013 — 2016
Web Designer
Migesa
Web

Education

2010 — 2014
Graphic Designer
UANE · Monterrey, NL
Degree

Have an idea?
Let's connect.

I'm open to new opportunities, collaborations, and interesting design challenges.

Get in touch ↗
AD
Alejandro Dávila
UX Design Lead · Monterrey, MX
davila.rivera@gmail.com @alexdavilar +52 81 1886 3566
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